Everlasting Group


Everlasting Group is a Brussels based company.

In response to the ever-growing competition and to build on its leading position, the new group can count on the assets of two of Belgium’s most important producers: Everlasting Prod and KNTV.

Their history, expertise and relations of trust with the different channels, as well as their specificities and synergies, will place this new content-producing group in a strong position within the sector, in Belgium and abroad.

Everlasting Group group is able to rely on a programme catalogue as diverse as it is impressive. (to be seen on productions page).


Everlasting Prod is an audiovisual production company founded in 2002 by Xavier Debatty, Everlasting Prod’s main activity is the creation, development and production of turnkey content. With over 300 hours of programmes produced each year, Everlasting offers, through its brands, numerous broadcast feeds but also highly diverse productions ranging from entertainment, game shows and information and social magazines to reality TV shows, special reports and event-based programmes. Everlasting Prod produces content for French broadcasters (M6, NRJ 12, D8...).


KNTV is an audiovisual production company launched in 1982 by Boris Portnoy, KNTV is perhaps best known for being behind the show “Just Kidding”, broadcast in one hundred or so countries. But it’s also an influential player on Belgium’s francophone audiovisual landscape, having created strong brands that have been fixtures in the daily lives of Belgian TV viewers for over a decade.

Everlasting Prod and KNTV will both be continuing their activities under their own respective brands, although the two companies are now owned and controlled by EVERLASTING GROUP, headed by Xavier Debatty (CEO).


Supported in its aim of becoming one of Europe’s key players not only by its key clients but also by major personalities from the sector in France and internationally, Everlasting Group has directly decided to join forces with Terminal 9 Studios, run by Claude Lacaze, former vice-president of Endemol France.